Chief Executive Officer CEO: What They Do vs Other Chief Roles


Smaller companies often require the CEO to take a more active role, involving themselves with lower-level responsibilities like hiring. In bigger companies, a CEOs lower-level responsibilities can be delegated to management or other departments. The CEO is also expected to balance the needs of customers, employees, investors, and other shareholders. It is the CEO’s job to ultimately make sure things run smoothly, and they are often the face of the company when it becomes of public interest. Additionally, some business and nonprofit entities can have their top leader fulfill the duties of a CEO yet opt for other titles such as president or executive director.

Across the Chief Executive Officer CEO Program experience, you will complete a capstone personal case project. You will apply classroom lessons to a real personal leadership challenge or opportunity to deliver an actionable solution. You will be informed by faculty content sessions and guided by your executive coach and peers. At the on-campus event in Berkeley, you will share the codified learnings from your experience as a personal case story. Kick-start your program journey with 21 weeks of in-depth core sessions in strategic thinking, innovation, culture, leadership, and more. People interested in this work like activities that include leading, making decisions, and business. Analyze operations to evaluate performance of a company or its staff in meeting objectives or to determine areas of potential cost reduction, program improvement, or policy change.

The Difference Between CEO and CFO

Our research shows that CEOs using this approach are often running companies in highly regulated industries, such as banking, or in industries in which safety is a paramount concern, such as airlines. These executives explain that their business situations allow virtually no margin for error, a reality that turns the design and application of strict controls into the CEO’s highest priority. The job also includes leading, guiding, directing, and evaluating the work of other executive leaders, including presidents, vice presidents, and directors, depending on the organization’s reporting structure. In the process of leading these senior leaders, the CEO makes certain that the strategic direction the CEO filters down through the organization to ensure its achievement. The chief executive officer plans out a company’s overall strategies and policies. This includes responsibility for all components and departments of a business.

What is a Chief Executive Officer?

The Chief Executive Officer provides leadership for all aspects of the company's operations with an emphasis on long-term goals, growth, profit, and return on investment.

The CEO or owner of a startup or a small family business generally performs more hands-on day-to-day operations and management tasks than the CEO of a large company. After crafting the long-term vision, a CEO usually looks to themselves and other executive leadership to begin implementing those plans. Changes are often directly implemented by operational managers, but it is ultimately up to the CEO to ensure the long-term plans are being followed through. While CEOs manage general operations, CFOs focus specifically on financial matters. A CFO analyzes a company’s financial strengths and makes recommendations to improve financial weaknesses. The CFO also tracks cash flow and oversees a company’s financial planning, such as investments and capital structures. Like CEOs, the CFO seeks to deliver returns to shareholders through focusing on financial discipline and driving margin and revenue growth.

What Position Is Higher than CEO?

This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Communicating with People Outside the Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. Direct, plan, or implement policies, objectives, or activities of organizations or businesses to ensure continuing operations, to maximize returns on investments, or to increase productivity.

  • Typically, investors will assess a new CEO’s track record for creating shareholder value.
  • Indeed, our research suggests that some very good leaders repress certain personality traits, or develop ones they weren’t born with, in order to run their organizations effectively.
  • Human-assets CEOs have travel schedules that rival that of a secretary of state, with as much as 90% of their time spent out of the office.
  • Even decisions around what they wear or how they choose to present themselves and engage with other members of the firm will set the tone for the rest of the organization.
  • They oversee all operations and ensure that teams work toward achieving the business goals.
  • They normally set the overall direction of the company and makes decisions with the long-term success of the business in mind.

Guiding,, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. We’ve built a reputation for delivering real impact for our clients — from the world’s largest companies to startups to nonprofits. Through our portfolio of services, we help you make informed decisions about the leadership you need to build an organization that outperforms, inspires and grows. The three-day event will include an immersion into the Berkeley ecosystem, networking opportunities, guest speaker sessions, and other activities to make this a memorable, insightful, and meaningful program culmination experience. Interact with peers, industry leaders, and faculty at the three-day in-person networking, conference, and graduation event. An executive understanding of the company’s performance, relative to other competitors, is a key part of the CEO’s role. The board can easily become one of two things – a CEO’s greatest ally or the cause of his/her demise.

Chief Market Leader of Philips North America

Our research indicates that neither industry type nor a company’s national origin seems to be a determining factor. Instead, one relevant issue appears to be the level of complexity in the company or industry, in terms of technology, geography, or organizational structure. Coca-Cola, for example, has 32,000 employees in nearly 200 countries around the world. The less stable the situation, the more likely the CEO is to believe that he or she must be both lookout and navigator.

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This CEOjob description template is optimized for posting on online job boards or careers pages and easy to customize for your company. Open a strategy CEO’s schedule book and you’ll see time devoted to collecting, cultivating, and analyzing vast amounts of data. It is often recommended that the chairman and CEO be taken on by different people, however the owner of the company may wish to exert maximum control allowed, and so will seek to be appointed as CEO. The CFO will report their financial findings to the CEO and the CEO was likely in charge of hiring the CFO.

Chief Operations Officer

Top executives work in nearly every industry in big and small companies. Regardless of company industry or size, the job of a CEO can be one of high stress and pressure because they’re essentially responsible for the performance of a company—both good and bad. Additionally, the CEO must ensure that the organization’s leaders experience the consequences of their actions whether through reward and recognition or performance coaching and disciplinary actions. Without responsibility and accountability that are actively expected and reinforced, the CEO will fail to attain desired success and profitability. CEOs formulate business objectives and make strategic decisions (e.g. expansion in a new market or development of a new product).

organizational structure

The CEO is always the highest-ranking executive manager in an organization and has responsibility for the overall success of the organization, and is the ultimate decision-maker for a business. While the daily tasks of each chief executive vary, it is the overall vision of the position that provides the framework for the functionality of all departments. The CEO of a company has many hats to wear, depending on the size and nature of the business. In smaller companies, they take more hands-on roles such as making decisions about lower-level staff hires or firings, while in larger corporations they only deal with high-level corporate strategy and strategic positioning. CEOs monitor the health and productivity of their companies by managing a range of responsibilities, including delegating agendas to managers who are better suited for certain tasks.

CEO’s role in staff hiring and retention

The CEO runs the day-to-day operations and has a team to oversee various departments. While the CEO should see the trees in the forest, his goal is to make sure the forest is healthy and growing. As such, he might not be fully aware of lower-level procedures and processes but understands the impact of those on sales, retention and service effectiveness. Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction. Working with Computers — Using computers and computer systems to program, write software, set up functions, enter data, or process information. Direct or coordinate activities of businesses involved with buying or selling investment products or financial services.

  • Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.
  • Comparatively, the board of directors—led by the chair of the board —oversees the company as a whole.
  • For example, a healthcare organization would require a chief medical officer, and cutting-edge technology companies often employ a chief innovation officer.
  • The decision to fire a CEO is made by a vote of the company’s board, with little that can be done by a founder that doesn’t hold controlling shares of the company.
  • If it is a partnership, the agreement terms in the partnership will decide.

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